IBS Research Centre

World Class
Research for a
Better Tomorrow

Our Clients

How IBS Research Centre Can Help

At IBS Research Centre, we specialize in delivering actionable insights through customized research and consulting services that empower businesses, government entities, and non-profits to make informed decisions. Based in Papua New Guinea, our mission is to elevate market understanding and drive data-driven strategies across sectors. From syndicated surveys to bespoke studies, our commitment to methodological rigor and impactful delivery has positioned us as a trusted research partner to some of PNG’s most prominent organisations.

Who We Are

IBS Research Centre, a division of the Institute of Business Studies (IBS), is a leading research hub in Papua New Guinea.
IBS Research Centre, a division of the Institute of Business Studies (IBS), is a leading research hub in Papua New Guinea. We provide high-quality market research and consulting services to both public and private sector clients. Our experienced team combines academic expertise with real-world insight to deliver data-driven solutions. Operating nationwide—from Port Moresby to remote provinces—we specialize in consumer research, brand analysis, and service evaluation. Trusted by top organizations like EMTV, CPL, FinCorp, Brian Bell, and Coca-Cola PNG, we offer deep local knowledge and actionable intelligence tailored to PNG’s unique market environment.

What We Do

IBS Research Centre offers two key services: Customized Research Projects tailored to client needs, and Syndicated Research Waves under our PNG Pulse brand.
IBS Research Centre offers two key services: Customized Research Projects tailored to client needs, and Syndicated Research Waves under our PNG Pulse brand. We conduct shopper behaviour studies, brand perception analysis, product testing, and media surveys for leading PNG businesses such as EMTV, CPL, Coca-Cola PNG, and Nestlé. Our syndicated research provides cost-effective insights through quarterly surveys, enabling trend tracking and custom question inclusion. Clients like Brian Bell, Bmobile, and FinCorp benefit from shared intelligence. Using robust methodologies—surveys, focus groups, and mystery shopping—we deliver reliable, data-driven insights to support strategic decision-making.

Our Research Impact

Our research has helped shape business strategies for top PNG brands like EMTV, CPL Group, and Coca-Cola PNG.
Our research has helped shape business strategies for top PNG brands like EMTV, CPL Group, and Coca-Cola PNG. From adjusting media programming to guiding retail expansion and product strategy, our insights drive real-world impact. We go beyond reporting—partnering with clients to translate findings into actionable plans that fuel growth and competitiveness. Every project supports our broader mission: advancing data-driven decision-making in PNG. Our work also enriches learning at IBSUniversity, where students and faculty engage with real-world data, enhancing their research and analytical skills through exposure to live market research initiatives.

Why Choose Us

IBS Research Centre stands out for its deep local knowledge, ethical research practices, and collaborative approach.
IBS Research Centre stands out for its deep local knowledge, ethical research practices, and collaborative approach. We understand Papua New Guinea’s cultural and economic landscape, enabling us to deliver relevant, reliable, and actionable insights. Our research is tailored—not templated—ensuring alignment with your specific goals. We work closely with clients from planning to reporting, offering transparency and methodological rigor. Our syndicated model also makes quality research affordable for businesses of all sizes. Whether you need product validation, brand analysis, or consumer trend tracking, we are your trusted research partner in PNG’s dynamic and diverse market.

What Makes IBS Research Centre a Trusted Market Research Partner

Unmatched In-House Expertise

 Our strength lies in our multidisciplinary team of researchers, analysts, and consultants who bring a wealth   of experience across multiple business domains.

  • Our consultants are not only academically qualified but also bring hands-on industry experience across retail, media, FMCG, telecom, and finance.
  • We apply advanced data analytics, statistical modelling, and predictive tools to develop insights that are both strategic and actionable.
  • Our team is well-versed in navigating regulatory frameworks and compliance processes—ensuring your projects proceed smoothly and in alignment with local and regional laws.
  • We are proficient in both quantitative and qualitative research methodologies—conducting focus groups, mystery shopping, interviews, and large-scale surveys with scientific precision.
  • Whether you’re planning a market entry, product launch, or customer satisfaction study, we tailor every solution to match your unique objectives.

Proven Client Relationships

 We take pride in serving a diverse and growing clientele that spans industries, geographies, and         organisational scales.

  • Our portfolio includes over 3,000 satisfied clients from the private sector, public institutions, development agencies, and non-profit organisations.
  • With successful collaborations in Papua New Guinea and across the globe, our client reach extends into Asia, Australia, Europe, and beyond.
  • Trusted by iconic PNG brands like EMTV, Coca-Cola PNG, CPL Group, FinCorp, Brian Bell, and Nestlé PNG, we continue to serve as a preferred research partner for high-impact projects.
  • More than 65% of our new engagements come through referrals, a reflection of the quality and trust we consistently deliver.

Global Network of Industry Experts

 Our capabilities are further enhanced through a strong network of professionals, academics, and domain   specialists.

  • We maintain strategic relationships with global research institutions, universities, and industry think tanks to ensure our insights remain cutting-edge.
  • Our extended network enables access to sector-specific experts for market validation, insight calibration, and peer benchmarking.
  • Our multilingual research capabilities and cultural adaptability ensure we deliver meaningful insights across diverse regions and populations.
  • Through our strategic partner identification services, we help clients form alliances and joint ventures that support long-term business growth.

Custom-Built Research and Consulting Solutions

 No two businesses are the same—and neither are our research strategies.

  • Our services are highly customizable, ranging from market entry studies, competitor benchmarking, and feasibility assessments to customer experience tracking and product testing.
  • We integrate field surveys, expert interviews, and analytics to provide end-to-end insights—from problem definition to solution execution.
  • Clients also benefit from our extensive library of 15,000+ off-the-shelf industry reports, covering sectors such as retail, telecom, healthcare, education, and consumer goods.
  • Whether you’re setting up a new business, launching a product, or entering a new market, our operational support extends to site selection, compliance, marketing, and supply chain research.

Operational Excellence for Lasting Impact

 We believe that insight is only powerful when translated into real-world impact. Our consulting extends   beyond research delivery to strategic and operational implementation.

  • We manage the entire research lifecycle—from scoping and data collection to interpretation, recommendations, and post-delivery support.
  • Our consulting engagements are built for sustainable results, helping clients adapt in fast-changing markets and remain competitive.
  • Through performance consulting, growth strategy, and organisational development services, we guide clients toward measurable improvement and long-term success.

Industries We Serve

Papua New Guinea’s economic environment is rich in natural resources, diverse in its cultural landscape, and rapidly evolving with digital transformation and urbanization. At IBS Research Centre, we support organisations across key sectors by delivering research-backed insights that drive smarter decisions and measurable outcomes.

Our deep local expertise and strong analytical foundation enable us to help clients identify market trends, navigate regulatory complexity, and stay ahead of the competition—whether in retail, energy, financial services, or beyond.

We proudly serve the following industries:

Aerospace and Defense

Agriculture

Automotive

BFSI

Chemicals and Materials

Construction and Manufacturing

Electronics and Semiconductor

Energy and Mining

Food and Beverages

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Healthcare

Packaging

Retail

Technology and Media

Transportation and Logistics

Other

Frequently Asked Questions

We provide detailed market entry studies, including consumer behaviour analysis, competitor mapping, regulatory environment assessment, and demand forecasting. Our localized insights help new entrants understand the socio-economic landscape and make informed investment decisions.

Our team offers feasibility studies, location analysis, customer segmentation, and regulatory guidance. We also help clients assess operational viability, market potential, and setup requirements to ensure smooth and sustainable establishment.

We work across multiple sectors including Retail, FMCG, Media & Communications, Financial Services, Telecommunications, Healthcare, Education, Agriculture, and Energy. Our expertise spans both public and private sector engagements in Papua New Guinea.

Yes. We conduct supply chain assessments and provide access to our network of distributors and retailers. Our research identifies the most suitable partners based on your product category, market region, and business goals.

Absolutely. We help organisations identify local suppliers, evaluate vendor capabilities, and perform procurement research to optimize sourcing strategies, reduce risk, and enhance supply chain efficiency.

Our competitive intelligence services analyse market positioning, pricing strategies, promotional effectiveness, and customer sentiment around your competitors—helping you refine your own strategies and capture market share.

We adopt a blend of quantitative (face-to-face and online surveys) and qualitative (focus group discussions, in-depth interviews, mystery shopping) methods. We tailor our approach to match the objective and audience of each project.

Our primary research includes customer satisfaction surveys, brand perception studies, employee feedback, media consumption analysis, pricing sensitivity surveys, and new product testing, among others.

Our insight reports provide a comprehensive understanding of consumer trends, competitive landscapes, market gaps, and emerging opportunities—enabling better decision-making and strategic planning for growth.

We assess supplier reliability, cost structures, market availability, and procurement processes to help clients identify cost-saving opportunities and improve negotiation leverage in their procurement strategy.

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IBS Research Centre provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.

Information Centre

Stay informed with the latest updates from IBS Research Centre. Explore our collection of blogs, case studies, research highlights, and press releases—designed to keep you updated on market trends, client success stories, and industry insights from across Papua New Guinea and beyond.

CASE STUDIES

Explore real-world examples of how our research has helped clients solve challenges and achieve measurable results.

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PRESS RELEASE

Stay updated with official announcements, project milestones, and strategic partnerships from IBS Research Centre.

 

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Based in Papua New Guinea, our mission is to elevate market understanding and drive data-driven strategies across sectors.

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Our commitment to methodological rigor and impactful delivery has positioned us as a trusted research partner to some of PNG’s most prominent organisations.